Why oriental simplistic styles can successfully in MUJI shop products Essay

Why oriental simplistic styles can successfully in MUJI shop products - Essay Example Based to a great extent on the noble concept of â€Å"simple, natural and fundamental†, all their products are designed by using this core theory. Another fundamental consideration is the term â€Å"plainness†, which is a cultural aesthetic idea that already exists in Japanese daily life for centuries. Through the establishment of Muji brand image, this Japanese unsophisticated oriental aesthetics has a chance to thrive. A research has been done so as to find more about Muji’s style and its product design in the quest of exploring the significance of its overall brand image. From the cultural point of view, this research also explored the oriental simplistic style of Muji, and its correlation to Japanese culture, as well as the connotation hidden behind this unique style. Another endeavor of this research was to find the essential elements of its oriental plainness and to make available an applicable method for design adaptation, which can be used as a reference for future design implementations on oriental unsophisticated Muji style. A practical design was put into practice after the results of the research and its feasibility was verified. According to the analyzed results, the perceptive degree of the oriental basic factors of the practical design was comparable to that of the studied samples of Muji which meant that the theoretical results and the actual practices had a significant degree of achievability. Aim In recent years, this oriental simplicity style has spread out with design fashion. For instance the Japanese brand "Muji" which is known for its modest style with the unique identity that emphasizes "minimalistic, natural, and basic ", is a concept that has become the core of all product designs; by taking "nativity" as the basis of its ideology in the aesthetics of life and culture that has triumphed since the ancient times of Japan. The establishment of brand image promotes the Japanese oriental modest aesthetic concept and Muj i carries the exact keynote of "nativity" forward and starts to carry out cultural exchange with the rest of the world. It is expected that this study, though the research of the design and style of Muji, investigates the brand's overall image and related brand definition, by progressing from the cultural aspect to discussing the oriental inconspicuous style under the Japanese culture its cultural connotations behind the brand. The early stage of the study will be devoted to the collection of literature associated to the brand image, which includes the brand’s definition, and the brand image of Muji, after which the study will move to the business concept, development principles, and the product characteristics. Based on this knowledge of the brand-related theories and the initial concept of image definition, the study moves from the perception of "minimalistic, natural, and basic" of Muji to investigate the modest design style and the nuance in the Japanese culture in an eff ort to trace the cultural distinction and vein behind the Japanese design. Objectives Through the enterprise of brand image, this Japanese unconventional oriental aesthetics then has a chance to advance. This research studied Muji’s style and product design in the quest of exploring the significance of its overall brand image. From the cultural point of view, this research also examined the oriental unconventional style of Muji, a brand filled with Japanese culture, and the conception hidden in this style. Another endeavor of this research was to get the indispensable elements of oriental simplicity and to make available an applicable method for design adaptation, which could be used as a reference for future design executions on oriental unsophisticated style. A practical design was implemented and the feasibility was